case study
Entering the sales season without a sales pitch
How it started
A Pharmacy Benefits Management company had been aggressively scaling. The opportunities were opening, but the client was experiencing a crisis. Their Marketing Director had just exited and their sales materials weren’t prepared for the sales season. There was a dated message, a flat story and no direction for their sales team.
How it went
We jumped in fast—rallied their leadership, redefined their edge, and helped them carve out an entirely new category they could own. The result? A bold message that punched through the noise with a sharp new deck that turned heads—and opened doors.
case study
An Emergency Rewrite Prior to Product Launch
How it started
A new banking app built for the Hispanic market was just months from launch—but stuck with flat, uninspired messaging from a previous agency. Despite the agency’s cultural expertise, the brand’s value proposition wasn’t landing. After years of development, the founders risked watching their investment fall flat.
How it went
We cleared our pipeline to meet the timeline, conducted fresh research and interviews, and rebuilt the brand narrative from scratch. Within 30 days, we delivered a messaging system with sharper positioning, human language, and a clear, resonant promise. The result? The app gained traction—and was acquired within 18 months.
case study
When Apple Called, We Took This Pitch From Toy to Story
How it started
The product was clever. The tech was solid. Educational awards were being won. But no one knew how to really talk about this new smart toy. Sales were climbing, but investors weren’t convinced. We came in with simple questions no one was asking: What is this? Who does it help? How does it help them?
How it went
Those are the very questions we asked, and the answers reduced a densely bloated script and a new pitch emerged. A compelling message, a sharper package design and a few tugs at the heart strings. The result? A lovable, standout brand that landed in Apple stores nationwide—and Target and Best Buy.
